Best-By Date: November 6, 2023

These Calbee Jaga Pirika Potato Snacks are cute, crispy, and a potato party in your mouth! Pirika means “cute” in Ainu, the language of the indigenous people of Japan’s northern islands, like Hokkaido. Many agree that Hokkaido’s crisp climate and soil make its potatoes so famously rich in flavor. Finally, to add to the fun, this Japanese snack has a fun multi-color flare from the natural hue of the three different types of potatoes, Toyoshiro (white), Inca-no-Mezame (yellow), and Kita Murasaki (purple).