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Itoen Matcha Green Tea Powder: Sweet Matcha

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Equally sweet and earthy, this matcha powder is a showstopper! Ito En's exclusive blend of matcha is perfect hot or iced, or even in your morning smoothie. Your cup of green tea will help you start the day off right.

What Is Matcha?

Matchais another very popular drink in Japan with a long history. It's a green tea powder used in everything from lattes to simple tea drinks. You'll find matcha as a mixable powder or a prepared tea at Japanese grocery stores.


Green tea has been a popular drink in Japan since the 8th century. It wasn't until the 12th century that matcha powder became a popular version of preserving tea. When drinking matcha, expect a slightly bitter flavor and a bright green distinct color.

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